Essay (mass communication) Review assay Example | Topics and Well Written Essays - 2000 words

(mass communication) Review assay - Essay Example The new media has made access of information easier than ever, it offers a communication and information in a delightful, interesting and useful manner. Theorists (Livingstone & Lievrouw 2006, Manovich 2003) asserts that media like feature films, television programs, newspapers, magazines, books and other paper based publications do not include in the new media. The new media has emerged as a forceful component of the modern communications during the past two and a half years. Before 1980s media users relied upon older forms of media including television, radio, books and newspapers. The new manipulative nature of the new media has raised many questions since the information disseminated through this can be controlled and distorted in order to achieve specific political, cultural, or social goals. Due to this force of the new media globalisation is taking place and the social and cultural values are expanding beyond the boundaries of specific nation states (Flew 2002). One of the most important features of the new media is its interactivity. Various users can interact to each other in a very effective manner (Manovich 2003). The interactivity of the information is also important since various sources of information are available on the internet which can be compared, contrasted and evaluated interactively. This feature allows speedy communication and convenient access to the sources of information. Plenty of theorists have presented their theories concerning the new media, its characteristics and its implications on the social, cultural, political and psychological values of the people using it. Sonia Livingstone is one such theorist who has shed light on the new media as an object of research. She is concerned with the every changing nature of the Internet as an object of research. Livingstone argues that the audio-visual based Internet of the late 2000s is extremely different from the text-based media of the late 1990s (2005, p. 12). Livingstone