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Acknowledgement The completion of this business was made possible through the support and encouragements of some important people and the group members, AlfieCajucom, Rishvert Romano, Dustin Del Rosario and Maria Mayella Malang. Friends, Jenina Dela Fuente and Diane Cruz and many significant others. The members of the group is greatly thankful to Mam Rosalita DG..Abello for her comprehensive effort in assisting us to complete this business venture Finally, we are deeply grateful to our Almighty God, from whom we got the needed wisdom and inspiration. INTRODUCTION The lifestyle of our world today is totally different from the past few years. Big and small businesses began to spread out. Being young entrepreneurs the group members are willing to take the risk in putting up a business that can make each one a successful individual in the future. The Pastry Yard is a business of young and brave students, who joined the pastry industry in the form of a simple business. The Pastry Yard sells delightful products with an affordable price. It aims to satisfy the palate of their target market. Competitors will always around that is why the members are doing their best to make the group’s business successful. The Pastry Yard products has a potential in the pastry industry. I. Company Overview A. Name of Business: THE PASTRY YARD The group decided to choose The Pastry Yard for its business, because YARD means the first letter of the group member’s first name. Y for Yella, A for Alfie, R for Rishvert and D for Dustin and added â€Å"PASTRY† to signify the concept that the business products is all about pastries. B. Description of the Business: The Pastry Yard is a retailing type of business. The business decided to propose a business which is selling butterscotch and tarts since they will always be saleable in any season. Foods come in different varieties and tastes but pastries are all time-favorites so the group makes sure that the products are tasty and delicious. Aside from personal selling and offering, the business reaches its target market through its affordable price that is convenient to the students, teachers, employees and even the guardian and the parents inside the campus of St. Mary’s College of Baliuag. C. Name of the Group:Ka Bert’s The owners agreed to the name Ka Bert’s after the name of Rishvert John Romano who is given a pet name â€Å"Berto† acting as the leader of the group. D. Business Owners: Name Nationality Address Role % of Ownership Maria Mayella T. Malang Filipino Bahay Pare, Candaba, Pampanga General Partner 25% Alfie G. Cajucom Filipino Sulivan, Baliuag, Bulacan General Partner 25% Rishvert John T. Romano Filipino Milflora Homes, Sabang, Baliuag, Bulacan General Partner 25% Dustin Del Rosario Filipino Poblacion, Bustos, Bulacan General Partner 25% E. Business Structure: Type of Business Organization: Partnership The owners decided to form a partnership type of business organization for the following reasons: a. The business is easy to establish and start-up costs are low. b. The liabilities are limited c. With more than one owner, the ability to raise funds may be increased. d. Partnerships provide moral support and will allow for more creative brainstorming F. Business Location: The business is located at St. Mary’s College of Baliuag Campus G. Vision: To build up a small business that will offer a unique and savory pastries. Mission: To provide the customers with the best food experience from beginning to end. Goals: To encourage people on eating healthier foods especially the students. To introduce pastries to the people reach by the business. Objectives: To provide and satisfy people in producing a kind of product that can help in utilizing resources by means of selling and gaining profit. MARKETING ANALYIS A. Market Description The Pastry Yard is a business that offers pastries. The business is an advantage for the students having a hard time during break time going to canteen because the product itself will find their find their way to its customers. Pastries are not sold in the school canteen that is why the group saw this as a business opportunity to sell to the students who are looking for something to eat. B. Target Market The group’s target market are the teachers, employees and even the guardian and the parents of the St. Mary’s College of Baliuag. C. Target Area The group’s target area is at St. Mary’s College of Baliuag Quadrangle, located at Racelis St. Baliuag, Bulacan, D. Market Demographics The business targets both male and female with age ranging from 7 years old and above inside the SMCB Campus. E. Products Butter scotch Tart F. Market Positioning Selling the best pastries at an affordable price is the image wanted by the business. G. PRICING Pricing below competition The products price is simply the same with our competitors. This strategy is working best on the group’s efforts. It reduces costs and develops good marketing strategies. Product The Pastry Yard SM Tart Php. 10.00 each Php. 15.00 each Butter scotch Php. 15.00 each Php. 20.00 each Pricing above competition Location and exclusivity of product is one factor that affects the pricing quality. The group that stocks high quality of product will have the potentials in building a price above their competitors. Product The Pastry Yard Market Tart Php. 10.00 each Php. 8.00 each Butterscotch Php. 15.00 each Php. 12.00 each Cost plus markup pricing It is a strategy and it is usually used if there are many products being sold. The group sells tart and butterscotch. The record cost Php. 15.00 and Php. 10.00 and that Php. 15.00 and Php. 10.00. A percentage is added which also served as the profit. PRODUCT COST SELLING PRICE MARK-UP PRICE PERCENTAGE Tart Php. 7.00 Php. 10.00 Php. 3.00 30% Butterscotch Php. 10.00 Php. 15.00 Php. 5.00 33% Multiple Pricing This is selling more than one product, with different price. The group is selling one product individually. This multiple pricing is great in markdowns and events, but some consumers tends to patronize this strategy because they can buy products in larger amounts. H.DEMAND AND SUPPLY ANALYSIS (GAP) Consumers will purchase the product in a lower price and less of good in higher prices. When it comes to supply producers will sell less of goods in lower price and more goods in higher prices. High school students and faculty members are the common customer. The group bases the demand on the total number of sales which is 210 but not all the students buys the product. The demand is low because the business is just starting and do not have permanent store. SALES POPULATION DEMAND HIGHSCHOOL 120 885 7.38 COLLEGE 90 165 1.83 SALES POPULATION DEMAND HIGHSCHOOL 100 885 8.85 COLLEGE 80 165 2.06 I. MARKETING STRATEGIES AND PLANS Our business provides a cheap and good quality of pastry products. Products are assured of its cleanliness and affordability. As a marketing strategy this is done by means of word of mouth because every time people buys the products they can talk about it with their colleagues. SELLING CHANNELS The group members are selling our product personally and it is given directly to the customers. The group sells the product by roaming around the vicinity of the school. COMPETITIVE ANALYSIS Nature of the Competition Selling pastry products is totally in demand in the world today. Despite the presence of competitors in the market, the Pastry Yard is confident that its products are different with a unique characteristics. Direct Competitors The direct competitors of our product are the two groups (C-creations) that sells baked goodies. Strengths and Weaknesses The pastry industry now a days is getting bigger and it became a new trend in the market. Pastry Yard basically gives the customers a chance to taste a delightful and different pastry products. The group weakness is the unavailability of machineries and baking tools in making and producing pastry products. Competitive advantage The Pastry Yard advantage is selling freshly baked tarts and butterscotch which will satisfy one palate. a. MANAGEMENT/PERSONNEL Management consists of the interlocking functions of creating corporate policy and organizing, planning, controlling, and directing an organization’s resources in order to achieve the objectives of that policy. b. Ownership The type of business is partnership, before the business starts, the proponents contributed capital and chooses their respective role in running the business. The proponent agreed to divide the business profit equally. c. DUTIES AND REPONSIBILITIES Cashier Responsible in managing the business profit Responsible in preparing business financial statements Production Officer Responsible in processing the products to be sold Ensure the product are clean and safe with the best quality Sales Crew Responsible for business promotion Responsible for selling the product Responsible for communicating with the customer Purchaser Accountable for buying quality products Ensuring the cleanliness of the ingredients d. BACKGROUND AND EXPERIENCES FINANCE OFFICER (Cashier) The Finance Officer of the business is Maria Mayella T. Malang. She is a student of Bachelor of Science in Hospitality Management. She is in charge of budgeting and monitoring the money that are coming from the business. She is responsible for ensuring that the financial statements of the business are complete and accurate. PRODUCTION OFFICER The Production Officer of the business is Dustin Del Rosario. He is a student of Bachelor of Science in Hospitality Management. He is in charge and responsible of the products that are ready for selling. Ensure the cleanliness and the safety of the product. MANAGEMENT OFFICER The Management Officer of the business is Alfie G. Cajucom. He is a student of Bachelor of Science in Hospitality Management. He is in charge for business promotions and responsible in selling the product. MARKETING OFFICER The Marketing Officer of the business is Rishvert Romano. He is a student of Bachelor of Science in Hospitality Management. He is responsible for buying quality pastry products. He is also responsible for ensuring the cleanliness of the products. e. PERSONNEL REQUIREMENTS Cashier Must be a graduate of any 4 year course Experienced in managing budget Must be at least 18 years old Production Officer Must be a graduate of any 4 year course Outstanding communicator skills Excellent in quality control Sales Crew Must be a graduate of any 4 year course Must possess excellent customer service skills Must be at least 18 years old Purchaser Strong and confident communicator Must be a graduate of any 4 year course Must be at least 18 years old and above WEAKNESS The business do not have its own store for which the buyer can visit and order their preferred goods. Another weakness is that the business buys the product that they offer and just add a little mark ups to earn profit. STRENGTH Customers want variety of products that’s why the business provides customers options to buy either tart or butterscotch. The Products are affordable and will surely satisfy the customer tummies. IV. BUSINESS OPERATIONS A. PRODUCT DESCRIPTION A Tart is a baked dish consisting of a filling over a pastry base with an open top not covered with pasty. The pastry is usually short crust pastry, the filling may be sweet or savory, though modern tarts are usually with yema fillings. A Butterscotch is a chewy flour based pastry like brownies that is baked with peanut toppings. B. PROCESS FLOW Pastry Yard ordered the product from a source and delivered to the group ready for selling. The group walks around the school to sell the product to the customers who are usually students and teachers. C. INVENTORIES The raw materials that are used in the business are not owned by our group. Because we are just getting our product in a manufacturer of pastries. PRODUCT  DISTRIBUTOR BUTTERSCOTCH RONALD TADEO TART RONALD TADEO E. PLANT SITE The Pastry Yard is located inside the school vicinity of St. Mary’s College of Baliuag Quadrangle. F. PLANT LAY OUT We usually sell our product at Sacred Heart Building. G. WASTE AND WASTE DISPOSAL The group maintains the cleanliness in the designated area inside the school campus. Separate containers are used to prevent food contamination. Members of the group are obliged to clean and pick up the trash that came from selling tarts and butterscotch. VI. Socio Desirability Business believes that change starts from within. It is the main reason why the business are built and established the community, and help individuals in their lives. It increases and promote an economic friendly environment. 1. Employee The Pastry Yard owners are also the crew or service staff of the business. The group didn’t hire crews because the business is just starting and still manageable. 2. Community The Pastry Yard wants to shout out the care for the community and the environment. A ten percent donation will be given to HRM HARMONIES for the incoming activities of the said club. 3. Government Success in business requires a very crucial part in our government. The Pastry Yard pay the right amount of taxes when is continue to succeed. 4. Environment The Pastry Yard inspires the community in living in a healthy and clean lifestyles, and how to value and care to our environment. Unlike other businesses that sells pastries, The Pastry Yard knows how to retain and produce a green community. The Pastry Yard promotes the use of â€Å"reduce, reuse and recycle†. Financial Assumptions 1. The sales of Tart per day are 30 and sales of Butterscotch per day are 25. 2. Purchases of Tart per day are 30 and purchases of Butterscotch per day are 25. 3. The mark up price for tart is 30% while 33% for butterscotch.